We turned the tour into a blended digital experience filming different content formats, as well as live social media footage – including super early sessions with now Grammy nominated singer LEWIS CAPALDI.

Through this unique partnership Levi’s managed to create an authentic brand experience, forming longterm international relationships with artists and their fans by being part of their journey right from the start.

It worked: LEWIS CAPALDI’S story started in Levi’s… Check out the jeans jacket he wore on the red carpet of the Grammy award show ;)