Telekom Electronic Beats and five-time Grammy winner BILLIE EILISH teamed up to shine a light on the inspiring ways in which the world’s first true generation of digital natives are using connected technology to benefit not only their own generation, but society as a whole.
In the modern era, collaboration and creativity is unbounded through social media and it’s through these digital tools that global youth movements are able to proliferate and thrive.
The campaign broke internationally in line with UN International Youth Day, demonstrating the power and potential of youth in creating a better future.
OZMOZE accelerated a truly unique digital campaign and Face Filter Challenge by making digital creatives use their screen-time for good – inspiring over 3 Million participants. #whatwedonext
Client: Deutsche Telekom / Electronic Beats
Agency: OZMOZE
Talents: